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Overview

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About SimplyBook.me

SimplyBook.me is a powerful online booking and appointment scheduling system trusted by over 10,000 service-based businesses worldwide. From beauty salons and fitness studios to medical clinics and professional consultants, SimplyBook.me handles the complexity of appointment scheduling, payments, reminders, and customer management.

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Automate Bookings with AI

Integrate Lua AI with SimplyBook.me to give your customers an intelligent booking assistant that works 24/7. Instead of customers navigating your booking page alone, they chat with an AI agent that understands their needs, checks availability, and completes bookings instantly. Why This Transforms Your Business:
  • 📅 More Bookings - AI converts casual inquiries into confirmed appointments
  • ⏰ 24/7 Availability - Book appointments even when you’re closed
  • 💬 Natural Conversations - “I need a haircut tomorrow afternoon” → Done
  • 📱 Multi-Channel Booking - WhatsApp, Facebook, Instagram, Email, Website
  • ⚡ Instant Confirmation - No back-and-forth, immediate scheduling
  • 🔄 Reduce No-Shows - AI sends personalized reminders
  • 💰 Upsell Services - AI suggests additional services intelligently
  • 📊 Fill Empty Slots - AI proactively offers last-minute openings

Appointment Scheduling

Complete booking management

API Integration

Connect via official API

Multi-Industry

Beauty, fitness, medical, professional

AI Booking Agent

Conversational appointment scheduling

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What SimplyBook.me Offers

According to SimplyBook.me: Features:
  • 📅 Online booking system
  • 📱 Client & Admin mobile apps
  • 💳 Payment processing (Stripe, PayPal, etc.)
  • 🔔 WhatsApp, SMS & Email notifications
  • 🌍 Multi-location support
  • 📊 Business analytics
  • 🔄 Calendar sync (Google, Outlook)
  • 🎨 Customizable booking websites
Perfect for:
  • Beauty & Wellness
  • Sports & Fitness
  • Healthcare
  • Educational services
  • Events & Entertainment
  • Professional services
  • And more

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Prerequisites

Before connecting to Lua, you need:
  1. SimplyBook.me Account - Active account at simplybook.me
  2. Company Login - Your unique SimplyBook.me identifier
  3. API Access - API custom feature enabled
  4. API Key - Generated from your account

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Setup Steps

1

Login to SimplyBook.me

Go to https://simplybook.me/en/ and log in to your account
SimplyBook.me login
Screenshot: SimplyBook.me login page
2

Access Account Info

Hover over your account name (left menu) and select Account Info
Account menu
Screenshot: Dropdown menu showing:
  • Account name
  • Account Info (highlighted)
  • Settings
  • Logout
3

Find Your Company Login

On the Account Info page, locate your Company Login
Company login
Screenshot: Account Info page showing:
  • Company Login field (e.g., “yourcompany”)
  • This is your unique identifier
  • Used in booking URL: yourcompany.simplybook.me
Save your Company Login - You’ll need this for API integration with Lua
4

Enable API Custom Feature

Navigate to: Custom Features tabScroll down to find APIToggle it ON (if currently disabled)
Enable API
Screenshot: Custom Features page showing:
  • List of custom features
  • API toggle switch
  • Toggle in OFF state (before)
  • Toggle in ON state (after)
5

Generate API Key

If you don’t have an API key yet:
  1. Find the API key section
  2. Click Generate New API Key
  3. Copy the generated key
Generate API key
Screenshot: API key generation interface showing:
  • “Generate New API Key” button
  • Generated key display (partially masked)
  • Copy button
Save your API key securely! You’ll need this to integrate with Lua. This key provides access to your booking system.

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SimplyBook.me API Capabilities

Your Lua agent can use the SimplyBook.me API to:

Check Availability

View available appointment slots

Create Bookings

Schedule appointments

Manage Bookings

Update or cancel appointments

Customer Info

Access client data

Service Details

Get service information

Provider Schedule

Check staff availability

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Common Use Cases

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Appointment Booking Agent

// Tools your agent can use:
- search_services: Find available services
- check_availability: Show open time slots
- create_booking: Schedule appointment
- get_booking: Check booking details
- cancel_booking: Cancel appointment
- reschedule_booking: Change appointment time
Example conversation: 
User: "I need a haircut appointment"

Agent: "I can help you book a haircut! 
        What day works best for you?"

User: "Tomorrow afternoon"

Agent: [Calls check_availability]
       "Here are available times tomorrow afternoon:
       - 2:00 PM
       - 3:30 PM
       - 4:00 PM
       
       Which time would you prefer?"

User: "2:00 PM"

Agent: [Calls create_booking]
       "Perfect! Your haircut is booked for tomorrow at 2:00 PM.
       You'll receive a confirmation via email."

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Industries Supported

SimplyBook.me works across many industries:
  • Hair salons
  • Spa & massage
  • Nail salons
  • Barber shops
  • Beauty services

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Next Steps

SimplyBook.me Account

Create account if you don’t have one